Baitrun was founded in 2009 by three brothers with a passion for fishing. James, Ryan and Evan grew up fishing on the east coast from Maine to Florida. With a love for fishing, that they felt wasn’t represented well in the market place, they decided to create a new brand to reflect their idea of the fishing lifestyle.
Baitrun is not a surf / beach / sun / everything lifestyle brand, we represent the real fishermen. The fishermen with a line in the water long before the sun comes up, the ones that know it’s still a trophy fish even if no one is there to see it, the few that take pride in their rigging and plan on staying out all day and talking about it all night, and then starting it all over again.
Our designs are crafted from the “you’re in or you’re out” black and white attitude of fishing. We’re not scared to have fun, go places no one has gone before, or get the boat dirty. Our lifestyles focus on being stewards to our environment, because without it there would be no lifestyle. We live for this, and our company celebrates each day we’re fortunate enough to call ourselves fishermen.